Want to straighten your hair without heat damage? Discover our latest straightener with hydration-focused technology that preserves the moisture1 in your hair. Go between sleek straight styles and naturally wavy styles for stronger2, smoother3, and shinier hair1.

Discover our hydration-focused technology. Aqua SenseIQ actively measures room temperature and adapts the airflow, applying just the right amount of heat to prevent evaporation of inner moisture from your hair for long-term hair quality improvement4.

At Philips, we are committed to reducing our environmental footprint, delivering you more sustainable products that last longer.
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Tested at heat setting 170°C vs air-dried hair for a 3-month test period.
Tested at heat setting 170°C, vs. vs. Philips straightener BHS742 for a 3-month test period.
Tested at heat setting 170°C, vs. air -dried hair for a 3-month test period.
Hair quality improvement is determined through four key attributes- smoothness, shine, moisture and strengthen. *Comparative testing was conducted against air-dried hair for shine and smoothness, and against Philips BHS742 model for moisture and strength. Long-term equals a 3-month test period. For the straightener, three attributes — smoothness, shine, and strength — show improvement, while moisture is on par with the benchmark.