Hydrate as you straighten

Actively protect the heat and hydration balance your hair needs for long-term hair quality improvement5 with Aqua SenseIQ.

Hello Shine

Beautifully styled hair shouldn't have to mean compromising on care. Every Philips Hair Straightener is equipped with advanced caring technologies designed to reduce heat damage, preserve natural moisture and keep hair strong. Expect beautiful results, delivered with kindness for hair that always feels as good as it looks.

Ionic care for glossy shine

Our straighteners have up to 6 ionic pins that deliver rich ions to both sides of the plate, locking in moisture and helping your hair to retain its healthy shine and smoothness.

Ionic care for glossy shine
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Road through forest showing low environmental impact

Sustainability

Designed for life, built to last

At Philips, we are committed to reducing our environmental footprint, delivering you more sustainable products that last longer.

Central de atendimento e suporte ao cliente

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  • Dicas para um estilo de vida saudável.

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  • Ofertas exclusivas para membros.
  • Acesso antecipado às vendas.
  • Dicas para um estilo de vida saudável.
Avisos legais
  1. Tested at heat setting 170°C vs air-dried hair for a 3-month test period. 

  2. Tested at heat setting 170°C, vs. vs. Philips straightener BHS742 for a 3-month test period. 

  3. SenseIQ mode at 200 ° C,  mean results. 

  4. tested at 180°C vs HP8361 at 210°C. 

  5. Hair quality improvement is determined through four key attributes- smoothness, shine, moisture and strengthen. Comparative testing was conducted against air-dried hair for shine and smoothness, and against Philips BHS742 model for moisture and strength. Long-term equals a 3-month test period. For the straightener, three attributes — smoothness, shine, and strength — show improvement, while moisture is on par with the benchmark. 

  6. SenseIQ  at 170°C.